His roots lie deep within Stellenbosch. He was sculpted, as regard education, first by Stellenbosch High School and later Stellenbosch University. The 1990’s marked a time when he was living life to its fullest. Upon arriving at Stellenbosch University open day, he spotted the Wine Culture Society information desk, paid his R200, and never looked back.
He studied philosophy, languages and drama. Towards the end of his studies he started a wine tourism business, Village Wine Tours and lectured at the Cape Wine Academy. He also wrote a wine column for the Sunday Independent newspaper.
He has worked three vintages at Domaine Bertagna in Vougeot, Burgundy, and subsequently wine on a small Stellenbosch property, Clos du Ciel with a focus on Chardonnay. In 2001 he joined Wines of South Africa (WOSA) as communications Manager and represented the South African Wine Industry in the Great Wine Capitals Global Network. Since August 2016 he has worked as an independent consultant to the Old Vine Project (OVP) and Agulhas Wine Triangle (AWT).